Were You Duped by the Gillette Ad?

Were you, like myself and thousands of others, duped by the Gillette ad?

How do you know if you were duped?

You took sides.

And if you took sides, and defended the ad, I’m guessing you are liberal leaning. And if you hated the ad, you’re probably conservative leaning.

Here is the problem with that: Does a liberal’s definition of a good man and a conservative’s definition of a good man differ a whole lot? I’m guessing not. If you asked a conservative to write a list of ten things describing what a good man is, and asked a liberal to do likewise, I’m pretty sure those lists would be nearly exact.

Then why did the Gillette ad cause so much division?

Because it was designed to.

If Gillette truly cared about encouraging men to act as good men, could they not have created an ad which would offend no one and create no division? Of course they could. It’s not hard. Simply portray a variety of men acting in a variety of good ways in a variety of situations: A man holding a door open for a woman; a man defending someone against bullying; a man working with inner city kids; etc…. Create an ad like that, but do not infuse into it any accusatory or preachy tone. That ad would encourage men to act well and it would offend no one.

gillette women blue suits

Gillette does not care about men behaving well. Like an arms dealer making millions selling weapons to both sides of a war, Gillette is playing the culture war hoping to increase its profits. If, in ten years, Gillette believes it can increase profits by appealing to conservative men, you can be sure it will create the appropriate ads to do that. With this latest ad, Gillette seems to be targeting progressive liberals.

So lets all agree that there are both good men and bad men out there, on both the left and the right, and that most men are trying to be good men. And also, lets all agree that a multi-billion dollar corporation, like Gillette, is not the best place to look to for our moral standards.

Related reading: Rough-and-Tumble Play and the Regulation of Aggression

PS… Why are men buying Gillette razors anyway? They’re a rip off! Go and get yourself a Merkur safety razor, along with a box of a hundred blades, and you’re set for decades.

Update July 2019… “…P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette.”

Update August 2019“‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’ backlash”

Advertisements

One

I recently tweeted: The only theology that matters: Deuteronomy 6:5 and Leviticus 19:18.

A Progressive/Liberal Christian responded….

IMG_0260

Obviously LunaticFringer didn’t bother to look up the two O.T. verses, in which she would have discovered what Jesus was quoting when He said, “And thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind, and with all thy strength: this is the first commandment. And the second is like, namely this, Thou shalt love thy neighbour as thyself. There is none other commandment greater than these.” (Mark 12:30-31)

As I have young children, I have been thinking a lot lately about how I will successfully pass on my Christian faith to them. It is not a guaranteed thing when mom and dad are Christian that the kids will be too. I’ve seen it too often when children, even raised by pastors, reject the faith when they’re old enough to be allowed to do so.

This passing on of the faith can be looked at in relation to a whole society in much the same way as individual families. The Deuteronomy passage tells us what to do…

Hear, O Israel: The Lord our God is one Lord:
And thou shalt love the Lord thy God with all thine heart, and with all thy soul, and with all thy might.
And these words, which I command thee this day, shall be in thine heart:
And thou shalt teach them diligently unto thy children, and shalt talk of them when thou sittest in thine house, and when thou walkest by the way, and when thou liest down, and when thou risest up.
And thou shalt bind them for a sign upon thine hand, and they shall be as frontlets between thine eyes.
And thou shalt write them upon the posts of thy house, and on thy gates.
(Deut. 6:4-9)

First we are told to love God with all our hearts, souls, and minds — everything we are. Second, we are told that these words need to be in, or on, our hearts. That doesn’t happen automatically. If we want the faith to continue to the next generation we must teach God’s word, and make His word foundational to all aspects of our lives — our children need to hear us talking about God and living what we are saying. Whatever we do with our hands and with our minds is submitted to God (compare to Revelation 13:16). Our family life (thy house) and our political sphere (thy gates) are shaped by His word.

If we don’t do these things we are guaranteeing that our children will either become atheists directly or Liberal Christians, which leads to the same place. Liberal Christianity, both its fading modernist version and its new progressive/post-modernist version, with its worship of the zeitgeist god and its false mission to “save” the Church from itself, has always been and will always be a direct road to atheism.

Today we live in an overly feminized culture. If you say or do anything which offends people and makes them feel bad, you are in the wrong. Truth, when offensive (as it often is), is rejected. God’s word is truth; God’s word is offensive. The strong father figure is no longer respected and is seen as “toxic masculinity”.

God is one — He is not divided. He is not tossed to and fro in His thinking. He was not different in the Old Testament as He is in the New Testament. His word does not change meaning over time (as post-modern philosophy teaches). What He said to the O.T. Israelites as recorded in the Bible was not just their confused understanding of His word muddied by their tribalistic warrior worldview.

Christian fathers need to grow some backbones and pass on the uncompromised word of God to their children and the entire next generation.

Further reading…

Men in Charge?! So Patronizing!

Sinners in the Hands of a Loving God (Book Review)

Postmodern Jesusism

Men in Charge?! So Patronizing!

Screen Shot 2017-12-29 at 7.57.49 AM

Rachel Held Evans is speaking of this article: Husbands, Get Her Ready for Jesus.

I suppose the article would be a lot less “offensive” if it were titled: Wives, Get Him Ready for Jesus. In fact, no one would be offended at that title, including the most conservative and patriarchal of Christian men. But because the article is calling men to be leaders in their marriages it is “so patronizing”. I wonder if RHE would be equally offended at this Desiring God article: Real Men Love Strong Women.

So what does the Bible have to say on the subject?

Submitting yourselves one to another in the fear of God.
Wives, submit yourselves unto your own husbands, as unto the Lord.
For the husband is the head of the wife, even as Christ is the head of the church: and he is the saviour of the body.
Therefore as the church is subject unto Christ, so let the wives be to their own husbands in every thing.
Husbands, love your wives, even as Christ also loved the church, and gave himself for it;
That he might sanctify and cleanse it with the washing of water by the word,
That he might present it to himself a glorious church, not having spot, or wrinkle, or any such thing; but that it should be holy and without blemish.
~Ephesians 5:21-27

Are husbands and wives commanded to submit to each other? Yes. In the same way? No.

The husband is the head of the wife just as Christ is the head of the Church. This is called Covenantal Headship, or Federal Headship. Adam was the federal head of the human race. Even though Eve was the first to eat of the fruit from the Tree of Knowledge, sin poisoned humanity through Adam. Jesus is the federal head of the Church and the New Creation. All who belong to Him have died to Adam and have been recreated in Jesus. Jesus is also a man. That’s how covenants work — the head of the covenant is responsible for the whole.

A man is the federal head of his family. Want to see a happy and healthy family? Find one with a strong man who lovingly takes charge. He is not a tyrant. He listens to his wife. Wisdom is, after all, personified as a woman in the Bible. He submits to his wife’s and childrens’ needs. He is not selfish. He would die for his family — he does die for them a little each day when he puts his own desires aside for them. He does not make decisions democratically as no one has the final word in a 50/50 relationship, but he listens to the counsel of the whole family before deciding. I have never heard a woman complain about a man like this, but I have heard women complain of men who are too timid to be like this.

I imagine RHE would not disagree with the description of a good man I’ve given above, but if she would, then who has the final word in her marriage? If it’s her, is that okay?

Social Justice

Any term given an unnecessary modifier should always be treated as suspect. Social Justice, for example. Why do they add the Social? Social Justice is a special kind of justice that only applies to a small group of people. Anyone not in that special group will actually have justice, real justice, pushed aside.

Social Justice is Affirmative Action.

Social Justice is the fight against White Privilege.

Social Justice is the minimum wage.

Social Justice is restitution for slavery ended over a century ago.

Social Justice is equality of output, regardless of input.

Social Justice is not justice for all.