Were You Duped by the Gillette Ad?

Were you, like myself and thousands of others, duped by the Gillette ad?

How do you know if you were duped?

You took sides.

And if you took sides, and defended the ad, I’m guessing you are liberal leaning. And if you hated the ad, you’re probably conservative leaning.

Here is the problem with that: Does a liberal’s definition of a good man and a conservative’s definition of a good man differ a whole lot? I’m guessing not. If you asked a conservative to write a list of ten things describing what a good man is, and asked a liberal to do likewise, I’m pretty sure those lists would be nearly exact.

Then why did the Gillette ad cause so much division?

Because it was designed to.

If Gillette truly cared about encouraging men to act as good men, could they not have created an ad which would offend no one and create no division? Of course they could. It’s not hard. Simply portray a variety of men acting in a variety of good ways in a variety of situations: A man holding a door open for a woman; a man defending someone against bullying; a man working with inner city kids; etc…. Create an ad like that, but do not infuse into it any accusatory or preachy tone. That ad would encourage men to act well and it would offend no one.

gillette women blue suits

Gillette does not care about men behaving well. Like an arms dealer making millions selling weapons to both sides of a war, Gillette is playing the culture war hoping to increase its profits. If, in ten years, Gillette believes it can increase profits by appealing to conservative men, you can be sure it will create the appropriate ads to do that. With this latest ad, Gillette seems to be targeting progressive liberals.

So lets all agree that there are both good men and bad men out there, on both the left and the right, and that most men are trying to be good men. And also, lets all agree that a multi-billion dollar corporation, like Gillette, is not the best place to look to for our moral standards.

Related reading

PS… Why are men buying Gillette razors anyway? They’re a rip off! Go and get yourself a Merkur safety razor, along with a box of a hundred blades, and you’re set for decades.

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Passive Aggressive Poison

passive aggressive ninja“I don’t worry, if they have a problem with me, they will preach about me!”

That’s what a friend told me when describing the leadership at a bible college he was attending. He had discovered that when and if the leadership was unhappy with what he was doing, rather than confronting him directly, they would come at him indirectly through passive aggressive tactics. And a great way to destroy relationships is to act passive aggressively.

What is passive aggressiveness? It is simply an avoidance of direct confrontation due to cowardliness. If passive aggressiveness takes root in your group it becomes a poison killing the tree. You have to deal with it quickly.

I’ve been guilty of this behaviour myself in the past, but I’ve made a rule to avoid it. It takes time to recognize it in yourself, but gets easier to stop over time.

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Jordan Peterson on Leadership

narrative“Well here’s what’s in it for me, and here’s what’s in it for you. And here’s why the two of us together can further the enterprise and further what’s in it for you and further what’s in it for me.”

A good leader has a purpose great enough to include others besides himself. And in order to do that, he will find people who will benefit in their own personal lives from that larger purpose.

Peterson explains…..

How to Replace a Dictatorship

hold handsHow do you replace a dictatorship? You create a republic.

A republic is much like a democracy in that the people rule. The people vote for what they want, and the majority wins. But, unlike a democracy, a republic will institute a constitution which will protect the rights of individuals regardless of what the majority might say. So, for example, if a constitution states that individuals are free to practice a particular religion, then even if the majority of citizens want that religion gone, the followers of it are still protected and free to practice.

A society of free individuals doesn’t just happen all on its own. Even if 99% of the people are in agreement, and want to live free lives, you still need to create a system of government which will protect that free society.

Dictatorships are much more natural than republics. If you make no effort to set up a republican system of government, and only hope for the best, you can be sure that one of two things will happen: 1) The society will collapse and dissipate; 2) A dictatorship will form. Anarchy never works.

Related reading: Leaders of Movements

12 Rules for Life (Book Review)

jordon-peterson-bookCanadian clinical psychologist Jordan Peterson has gained quite a bit of fame in recent years through his controversial (but not really controversial) stance on some social issues. Many people have been listening to what he has to say and are finding answers to the tough questions about life which they’ve been unable to find from, what should be, the normal sources for such conundrums. All of that has compelled him to write this book: 12 Rules for Life: An Antidote to Chaos.

This book is kind of like a Christian book written by a non-Christian for Christians and non-Christians. There’s really two types of Christians: 1) The born-again and goes to church every Sunday type; 2) The merely product of western civilization type.

A brief story explaining what I mean by the second type (which I heard someone tell once, but can’t remember when or where)….

A reporter travelled to a middle eastern country for a story. Going through passport control, he noticed the border officer stamp his passport “Christian.” He then said to the officer, “Why did you stamp ‘Christian’? I’m an atheist, not a Christian.” The border officer ignored his complaint and waved him through.

Later, at his hotel, he observed some boys outside the building playing a somewhat gruesome game: They were hitting newly born puppies with a baseball bat, sending them flying against the hotel wall. That in itself is horrifying enough, but what really bothered the reporter is that the mothers of the boys were all sitting around watching and doing nothing, enjoying their day, laughing, and conversing together. The reporter then thought, “Ah, maybe I am a Christian after all.”

The point of the story is that if you are western, your morality is Christian. Whether you like it or not, you are heavily influenced by Christianity.

Jordan Peterson is a type two Christian. His book is full of Biblical quotes. Even though he might not even believe in the God of the Bible, he knows that the values of western Christianity are what shaped the best culture in known world history. He knows that if Christian values are forgotten and abandoned, it will lead to chaos. Indeed, this is already happening.

Peterson has dedicated much of his life to studying totalitarian cultures (the ones in which millions are murdered by their own governments), and he has had many patients in his practice whose lives are a “bloody mess,” as he would put it. Using his studies, his own experience as a psychologist, and his Christian influenced wisdom, he’s put together a fine book designed to help people get their own lives in order.

The 12 Rules are:

Rule 1 Stand up straight with your shoulders back.

Rule 2 Treat yourself like you would someone you are responsible for helping.

Rule 3 Make friends with people who want the best for you.

Rule 4 Compare yourself with who you were yesterday, not with who someone else is today.

Rule 5 Do not let your children do anything that makes you dislike them.

Rule 6 Set your house in perfect order before you criticise the world.

Rule 7 Pursue what is meaningful (not what is expedient).

Rule 8 Tell the truth – or, at least, don’t lie.

Rule 9 Assume that the person you are listening to might know something you don’t.

Rule 10 Be precise in your speech.

Rule 11 Do not bother children when they are skate-boarding.

Rule 12 Pet a cat when you encounter one on the street.

This is a dense book with a lot of information. I imagine the number one complaint by readers is that it is too long, and overly explanatory. But, if I were to give a one or two sentence long explanation of each Rule (which is far from the thorough conclusions put forth by Peterson), it would go like this…

Rule 1: Don’t be passive. Stand up for what you believe in — literally. Stand up straight. It has more effects than you realize.
Rule 2: Take care of yourself as though you were someone you deeply love and care about. Of course! But, many of us are quite negligent in self care.
Rule 3: Don’t hang around with losers, or you will become one too.
Rule 4: We’re all on different paths — some are further along than you, some are behind. Comparing yourself to them will either discourage you, or make you proud.
Rule 5: Of course you love your child, but do you like your child? Do others like your child? Will your child grow to be a likeable adult?
Rule 6: If the world around you is in a chaotic mess, start with the small space directly around you, put that in order and move out from there.
Rule 7: Think long-term.
Rule 8: You might not be able to know the truth about everything, but at least you can know what’s not true. So, don’t lie.
Rule 9: You can learn something from anybody.
Rule 10: Words have power. Use them carefully.
Rule 11: Kids need to gain confidence when they’re young so they can grow to be strong adults. That means doing dangerous things. Leave them alone.
Rule 12: Life is suffering. Take time to enjoy all the small pleasures when you can.

I give the book 4/5 stars, and I recommend you pick it up.

Related articles:
Jordan Peterson on Channel Four News
What are the Most Valuable Things to Know?

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