There is a fairly new ice cream seller in Canada, which is expanding beyond the border, named Sweet Jesus. I’ve never been there myself, so I can’t say if the ice cream is any good; although you can click here for one opinion.
The name, I’m guessing, is designed to be edgy and cool. “We’re not afraid of offending anyone! But we’re not bad people either. We give to kids’ charities! So if you’re offended, you can f#@k right off! Yeah!”
They state on their website…
Our name was created from the popular phrase that people use as an expression of enjoyment, surprise or disbelief. Our aim is not to offer commentary on anyone’s religion or belief systems. Our own organization is made up of amazing people that represent a wide range of cultural and religious beliefs.
Clearly they either don’t understand the nature of speech or care about truth in speech when they state, “Our aim is not to offer commentary on anyone’s religion or belief systems,” as is made obvious in some of their ads:
And I find myself wondering, if they really wanted to be edgy, why didn’t they name their business Magic Muhammad’s Isis-Cream: It’ll blow your mind, and the rest of you too! Something dangerous like that.
I wonder if it’s because they knew if they’d done that, they wouldn’t have had only to put up with a few inconvenient bomb threats from angry Muslims, but also the full-on insanity of the regressive diversity social engineering crew, which is much worse. It’s just easier to target Christians. And hey, not all Christians will get offended at the name; there’s plenty of Progressive Christians who are cool enough to play along.
A petition has been started, by Christians, directed at Canada’s Prime Minister, Justin Trudeau, and (for some reason) American President Donald Trump. It states…
We, as Christians are deeply offended by the name of a new Ice Cream chain of stores calling themselves Sweet Jesus. This is a mockery of taking the Lord’s name in vain and also highly offensive to Christians. The imagery used to promote the brand is also anti-Christ and therefore anti-Christian, for example, using upside down crosses on the labels of the ice cream cups.
As a Christian myself, I understand why the name is offensive, and I will not be buying any ice cream from that business. However, if you’re a Christian and you are not just as upset by the Playboy magazine that’s been sitting on the shelf of your local convenience store for the last 40 years as you are by the name Sweet Jesus, then I’d suggest you don’t spend too much time and energy getting upset about this ice cream joint either.
If I were a military commander, I think that, when facing a superior opponent, I would want to force my enemy to engage in constant useless battles. This would distract him from his real goal, it would tire him out and waste away his resources, and it would cause division within his own forces. I think this is what Satan does a lot of the time with Christians. Look! Here is some inconsequential group of people doing something offensive towards Christians — go and get angry at them! Seethe with soul crushing rage and demand that someone with power do something!
The best things for Christians to do when encountering a business like Sweet Jesus is, first, simply ignore it and don’t go there; second, write a letter to the company and intelligently and forcefully express your opinion; and third, continue on with the primary mission of the Church, which is to expand Christ’s Kingdom to cover the whole world — which Christians do indeed have the resources, authority, and ability to do, as long as we don’t continuously get distracted by pointless engagements.
Pursuit of Percipience 