I saw this advertisement on my social media feed this morning. It’s a great piece of race baiting and victimhood praising.
First of all, Procter & Gamble doesn’t give a rat’s behind about black people; they only care about profits. So, the question to ask is: What group of people is Procter & Gamble trying to appeal to with this advertisement/propaganda in order to sell more of their products? Blacks (especially women) who believe they’re living in some sort of dystopian nightmare (of which I’m sure there are a small few) where whites want to hunt them down and kill them? Or, white liberals with a guilt complex? I don’t know. I’m not an expert on these things.
Secondly, propaganda pieces like this advertisement do not help to fix racism; they only make it worse. Everyone thought that the election of Barak Obama would drive the last nail down in the coffin of racism. But instead, race relations in the States were worse at the end of Obama’s term than they were before. That’s because Obama himself pushed the same ideology that’s presented in this advertisement.
If I were a black man I would be very insulted by this advertisement. In fact, notice how there are no black fathers in the ad?
Hey blacks, all whites want to kill you! But the new Head & Shoulders will give you that wonderful shiny hair you’ve always wished for.
Pursuit of Percipience 